News & Press

Saturday, March 14, 2009

Pennetta, Colavita USA Together Another Year

LINDEN, NJ, USA - Colavita USA has announced that it is sponsoring Italian tennis star Flavia Pennetta for the second consecutive year. Pennetta, currently ranked 15th in the world on the Sony Ericsson WTA Tour, is the No.12 seed this fortnight at the BNP Paribas Open in Indian Wells. "As the leading brand of Italian extra virgin olive oil in the US, we are thrilled to partner with Italy's No.1 female athlete," said Giovanni Colavita, CEO of Colavita USA. "Flavia triumphed at the US Open last year wearing the Colavita logo, reaching her first-ever Grand Slam quarterfinal. We hope this symbol of her Italian heritage will bring Flavia continued success this season." Born in the seaport city of Brindisi in the Apulia region, Pennetta, 27 years old, began playing tennis when she was five and turned pro in 2000. Last year she played her strongest season to date, winning two singles titles and re-entering the world's Top 20. Already this year she achieved a new career-high ranking of No.11, equalling the highest-ever ranking for an Italian woman (Silvia Farina Elia and Francesca Schiavone have also achieved the feat). "I'm happy to renew my relationship with Colavita," Pennetta said. "Cooking is my favorite activity outside of tennis and authentic Italian extra virgin olive oil is at the top of my list of essential ingredients." Pennetta applauds Colavita's commitment to promoting healthy living through regular physical activity and its consistent support of Italian athletes. Former "Baby" Giro d'Italia winner Davide Frattini of Varese, Italy has been riding with the Colavita/Sutter Home Men's Pro Cycling Team presented by Cooking Light since 2005 and Luca Damiani of Morbegno joined the squad in 2007. Colavita was also proud to partner with Silvia Fontana as she represented Italy in the figure skating competition at the 2006 Winter Olympic Games in Torino. Family-owned Colavita USA LLC, headquartered in Linden, New Jersey, has been importing and distributing authentic Italian Colavita Extra Virgin Olive Oil for 30 years. Colavita Extra Virgin Olive Oil is recognized as the No.1 Italian brand in the US and has earned awards from renowned cooking publications such as Fine Cooking and Cook's Illustrated and general-interest magazines like Men's Health. For more information about Colavita USA, please visit

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